|Posted by George Freund on September 21, 2011 at 10:15 AM|
After The Power Hour Monday, I had an univited guest prowling into my PC. The firewall lights up and the intruder is identified. Searching the IP number reveals Quantcast Corporation.
22.214.171.124 IP address location & more:
IP address [?]: 126.96.36.199 [Copy] [Whois] [Reverse IP]
IP country code: US
IP address country: United States
IP address state: California
IP address city: San Francisco
IP postcode: 94103
IP address latitude: 37.7758
IP address longitude: -122.4128
ISP of this IP [?]: Quantcast Corporation
Organization: Quantcast Corporation
Host of this IP: [?]: pixel.quantserve.com[Whois] [Trace]
Local time in United States: 2011-09-20 06:21
Founder Konrad Feldman Paul Sutter
Headquarters San Francisco, California,United States
Area served United States
Key people Konrad Feldman - CEO
Paul Sutter - President
Todd Teresi - Chief Revenue Officer
Adam Gerber - Chief Marketing Officer
Damian Reeves - Chief Technical Officer
Industry Advertising (Ad-targeting and data-brokering)
Slogan It's your audience. We just find it.
Alexa rank 1,157 (September 2011)
Quantcast is a media measurement, web analytics service that allows users to view audience statistics for millions of websites. Quantcast Corporation's prime focus is to analyze the Internet's web sites in order to obtain accurate usage statistics by surfers from the USA. Like Alexa, Quantcast rates Web pages by ranks. Quantcast statistics always refer to the usage from the United States, therefore Alexa data and Quantcast data do not always show the same results. Quantcast does not require a toolbar to be installed upon one's web browser to obtain statistics. Instead participating websites voluntarily insert Quantcast HTML code inside Web pages they wish to have included in statistics. This code allows Quantcast to keep track of the traffic directed towards those Web sites. Using this mechanism Quantcast can provide thorough details about Web pages created by participating publishers. Some of this information includes, for example, whether the Web page viewer is a male or female, whether the average viewer makes $30,000 USD annually or $100,000 USD annually, the age group of the viewer and the amount of U.S. homes the Web site reaches. This information is provided by inference: comparing and correlating the information received from one participating publisher with another. The inferences are possible because the Quantcast code causes the user's browser to access Quantcast's servers, at which time they can log the user's IP address and information Quantcast places in cookies that are stored in the user's browser. The cookies significantly aid in making inferences. Quantcast also provides affinities revealing other popular sites that the average viewer browses. This is possible by tracking "referrer" information that is normally included as part of every HTTP request made by the user's browser. For instance a person browsing a page on Quantcast aimed towards music might also browse sites based on music downloads.
In February 2010, Quantcast was ranked 46th on Fast Company's 2010 list of the World's Most Innovative Companies and placed third in the Top 10 Most Innovative Companies on the Web, behind Facebook and Googlerespectively.
In July 2010 BBC News reported that a legal challenge has been launched in the US against a number of websites amid claims that they were engaged in "covert surveillance" of users through the use of a Quantcast Flash application to restore deleted cookies.
Categories: New World Order